GEARY AVE
The project sits on the crossroads of the 1-km avenue that the City forgot. As the fifth busiest public thoroughfare in Toronto, the project is visible to a large audience and lives within an increasingly strong community.
The site offers various opportunities to grow as a hub. For the past 100 years, the area has seen a range of mixed-use tenants. Programs include commercial light fabrication shops, food and beverage production and sale, local retail, community services, working spaces, auto shops, training facilities, performance venues, art spaces and galleries. As the community grows, the need and desire for expanding these elements grow, too.
With Lemay
Toronto, ON | 2020 - ongoing
CINEMA | movement
FOREST| landscapes
MACHINE | production
PIAZZA | public realm
RIDDLE | identity
Design Drivers
Geary can be many things: Itself, a riddle, a cinema, a piazza, a forest or a machine. Five design drivers serve as structured pillars to establish the design process and development of the 259 Geary site.
TRANSPARENT | linear
TEXTURED | industrial
MONOLITHIC LIGHT | projection
ENVELOPE | Vocabulary
The envelope design starts with the implementation of 3 unifying strategies and systems that can be deployed on the different objects composing the project, in correlation with the identity and urban strategies developed during the design process.
